- Ajankohta: 2013
- Toimeksiantaja: Kehittämiskeskus Oy Häme
- 6 Opiskelijaa (HAMK International business)
- Projekti toteutettiin englanniksi
Lähtökohta: Miten Iittalan lasimäen turismin
kävijäkokemuksia voisi parantaa ja lisätä alueen näkyvyyttä?
Tuotos: Alueen kartoitus turismin näkökulmasta
sekä ehdotukset toimenpiteille.
The aim of
this research was to investigate the customer ex-perience in Lasimäki at the
moment. In addition, the aim was also to come up with suggestions how to
improve this situa-tion. In order to maximize the amount of tourists coming in,
the destination and its sources should always come out as professional and
interesting. This kept in mind, the recom-mendations for Lasimäki Iittala is
the following.
The overall
brand of Lasimäki should be reconstructed into one, unified world. The area and
its companies should have a solid graphical guideline that they follow in order
to achieve this goal. In practice, the billboards and signs that market the
companies should have one style that complements every-one’s aims, but is
consistent. Companies working together have potential to maximize the profit
the area could reach.
The
Lasimäki area should be organized into neat, one pack-age through billboards,
signs and maps of the area. This brings the area together as one, but also
directs the tourists in-to the destinations they search. All around the
premises ex-ploring Wenkooli- characters could be considered in order to
strengthen the brand and reinsure that attracts more custom-ers (families) and
gain more recognition.
The webpage
should be translated into English, Swedish, Russian and Japanese to boost up
the number of tourists ex-ploring the webpage. The appearance of the webpage
also needs boosting up: by bringing color, vivid images and in-formation the
webpage would be more inviting. The webpage also should include a mapping
service for the tourists (for ex-ample cooperation with Google Maps).
Instructions and maps ensure easier access for the area. The area should be
also in-troduced in the webpage as an interesting location to visit. This could
be done in a virtual tour of the area.
By adding new attractions to the area grow its potential to at-tract more tourists. Opening the beach in the summer time will guarantee local residents into the area to create a positive buzz, but would also act as an addition for the tourists. Finn-ish beaches are famous all over the world because of the puri-ty of them, and this fact should not be overlooked. Taking part in the information center is also a tactic move for Lasimäki: it would work as a starting point for the visit in Lasimäki. A well structured service package offered by the info center in order to support the tourists and give them clear instructions on how to maximize the Lasimäki experience for particularly them. Info center would also increase the credi-bility of Lasimäi Iittala.
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